A DEDICATED TEAM AND STRATEGIC PARTNERSHIPS DELIVER BIG FOR HP.
As one of the world’s largest technology brands, HP’s vision is to create technology that makes life better for everyone, everywhere and to reinvent what technology means for its customers. As part of this vision, HP wanted to reinvent its marketing strategy and turned to Partnerize to focus on digital partnerships. HP’s ability to scale its program, and operate in a test-and-learn environment, allowed it to atrribute a large portion of its online revenue to partnerships.
16:1 ROI FROM HP'S DIGITAL PARTNERSHIPS
154% INCREASE IN ORDER VALUE YOY
"HP's Partner Marketing Program has seen phenomenal growth in the past few quarters, all thanks to our partners for their continued commitment and ongoing support. This space has huge potential and we look forward to making the most of it."
Paromita Mitra | Head of Digital Marketing, HP Omnichannel