FOXTEL THINKS OUTSIDE THE BOX AND DRIVES 172% GROWTH IN THE PARTNER CHANNEL.
Found in over 2.8 million Australian homes, Foxtel is one of Australia’s most dynamic media companies, delivering a diverse subscription television service to both regional and metro areas. In 2015, Foxtel wanted to diversify its digital media spend and started its partnerships journey. With a dedicated in-house performance specialist, Foxtel now manages its marketing partnerships directly, resulting in a 172% increase in conversions YOY.
328% GROWTH IN CONVERSIONS DURING REBRAND MONTH
SIGNIFICANT TIME SAVINGS
172% INCREASE IN CONVERSIONS YOY
"With Partnerize we are able to identify opportunities and react to them. The platform not only helps you perform day-to-day tasks, but also provides in-depth analysis that is very clear and can be easily incorporated into your digital marketing strategy. It can significantly improve your performance."
Arnaud Lachaise | Digital Performance Specialist, Foxtel