FOR BRITISH AIRWAYS, AFFILIATE OPTIMIZATION HAD PLENTY OF RUNWAY FOR IMPROVEMENT.
British Airways is one of the most recognized global airline brands. Their online marketing strategy with affiliate and meta search partners is pivotal to their growth. With 5 networks across 20+ countries, BA had developed a program that sustained strong yearly growth but it had become complex, fragmented and difficult to understand performance across each region/network. They were unable to manipulate the wide range of granular data they were capturing, and incorporate this into their overall channel strategy.
71% BOOKINGS INCREASE
EFFICIENCIES & GROWTH
INCREASED META PARAMETERS
"Working with Partnerize has given us the flexibility to effectively monitor our global performance and the opportunity to expand the level at which we can market our products. The platform is now becoming an important lever in ensuring the affiliate channel can be used to support overall business and commercial requirements for British Airways."