AO.COM EXPANDS THE AFFILIATE CHANNEL TO EFFECTIVELY GROW SALES
AO.com wanted to see sustained growth over the whole year and use multifaceted performance marketing strategies. Their goals included growing their new Audio Visual (AV) category to a greater share of total revenue, increasing revenue during December above their average YoY growth and leveraging direct partner relationships to experiment with bold new partnerships and promotions.
TARGET HIT 6 MONTHS EARLY
DOUBLED REVENUE TARGET
LEVERAGED KEY PARTNERSHIPS
"Working with Partnerize has allowed us to exceed our affiliate team's objectives for 2016."