ADIDAS AND IPROSPECT ACHIEVE HUGE AFFILIATE CHANNEL GROWTH.
Before April 2014, iProspect was running the affiliate program for adidas in 4 markets: Netherlands, UK, Germany, and France, each with its own account manager. There was little correspondence, no centralized reporting, budgeting or forecasting and, most importantly, no shared insights. Affiliate accounted for only 6% of adidas’s digital spend, so there was ample room for growth. Wanting to further embed with adidas and understand their internal challenges and margins within the affiliate channel, iProspect used business objectives in 3 key areas; Centralization, Consolidation and Changing the Model
149% YOY REVENUE GROWTH
35% DROP IN COST OF SALE
EXPANSION FROM 4 TO 18 MARKETS
"What Partnerize enables as far as centralization and consolidation allows us to better liaise with and understand the internal challenges of adidas. The platform allows us to quickly spot trends, shift budgets, and match up revenue growth to margins for adidas in their key markets. The efficiencies created by managing everything on one platform and sharing data across marketing partners is powering incremental and sustained growth for all parties."