Global expansion puts P1 Travel in pole position on Partnerize.
The set up.
P1 Travel launched with a vision and mission to create unforgettable experiences for fans. Founded upon a love of football, the brand helps music and sports fans cheer on their teams and experience their dream events. Today, P1 Travel is the largest ticketing company in Europe, bringing 180,000 people to over 5,000 live events worldwide.
Already in pole position as the largest ticketing platform for sports and music events in Europe, P1 Travel had big goals for 2024. With a meaningful share of seasonal football and F1 ticketing revenue, the brand identified the affiliate channel as the channel of choice for global expansion in these domains, as well as a valuable channel to drive event diversification and revenue growth through global Music events, Festivals, Tennis and American Sports.
The treatment.
The brand sought to rip up and rebuild its partnership programs from scratch directly on the Partnerize platform. Already returning revenue success in the UK, Germany, and the Netherlands across multiple web domains, P1 had its eyes on global markets and new event types, including Spain, Mexico, and France. Their challenge was to understand the different buying behaviors, partner types, and reward structures that would drive success in these new geographies and across new, diverse event types.
Using the Partnerize platform and support from a dedicated team of experts, P1 Travel was able to:
Accelerate global expansion,managing multiple markets, campaigns, and currencies upon one unified platform
Migrate revenue-active partnerswithin 7 days. The brand was able to quickly migrate existing revenue-driving partners using in-platform automation and seamless communication tools directly connected to their CRM.
Diversify their partner base,leveraging both like-for-like audiences and new, diverse partner types in different markets, depending upon regional objectives and geographical nuance. P1 Travel was able to find, recruit, and activate new best-fit Ticket Search, Comparison Engine, and Content partners, relying on platform automation and built-in email communication tools.
Implement dynamic reward structures for different partners and markets. The platform allowed P1 to easily deploy commission structures with tailored rewards based on country-level and event category attributes. This enabled real growth in regions with limited brand awareness, leveraging Content Partners and Comparison Site partners to build trust and drive revenue.
Unlock rich data and analyticswhich allowed the brand to lean into primary F1 and football categories which are driving the biggest share or revenue, as well as to test and learn which tactics and strategies work best across each new region, partner type and event type as they expanded into tennis, rugby, music and entertainment events.
“The Partnerize Go Live was Champions League level impressive. Not only has this been the easiest and most seamless software adoption we’ve worked on at P1 Travel; it’s also yielded meaningful results in traffic and conversions week by week since launch, all while maturing our programs and how we manage them globally.”
Affiliate Marketing Manager
P1 travel
The results.
Enabled Global Expansion
The migration to Partnerize enabled P1 Travel to meet its goals of managing its global expansion, including into French, German, Canadian, and USmarkets on one unified platform. With an automated, integrated platform connected directly to their own CRM, GA4, and layered with first-party data, the team was able to better analyze campaign and program success in real-time, and make data-informed decisions to ramp up activity or divert budget as required.
Razor-Sharp Reporting Informing Real-Time Decision Making
Being able to provide razor-sharp reporting on event-level tactics and margins gave the team the ability to evidence success sooner - up, down, and across the business - and allowed them to do more with the budgets available. These insights enabled internal collaboration with the SEO team, improving traffic from comparison site searches and product feeds across multiple markets and allowed for granular optimization at every step of the customer journey.
Improved Communications and Task Automation Reduced Time to Revenue
Improved, connected communication tools made campaign deployment slick and easier to manage, allowing the team more time to focus on high-value strategic tasks. This has enabled the team to work towards volume maximization and incrementality as they head towards a new trading year.
+
15
launched in +15 new markets
+
31
%
Half year results highlight +31% increased revenue for 2024 against full year 2023
+
159
%
up to +159% increase in conversions in existing markets
217
%
increase in AOV
Read how P1 Travel rebuilt its partnerships programs directly on the Partnerize platform and leveraged support from a dedicated team of experts.
