How Healthylife exceeded ROAS with smarter affiliate tactics
Healthylife needed to drive rapid affiliate revenue growth while safeguarding profitability, particularly during critical sales periods. To accomplish this, Healthylife partnered with Partnerize and together, engineered a sophisticated, agile affiliate strategy designed for ambitious yet profitable expansion, ultimately yielding distinct and scalable victories.
The set up
Healthylife required flexible budget control and smarter affiliate engagement to ensure strong ROI and maintain momentum.
The treatment
Partnerize collaborated closely with Healthylife to develop a strategy focused on performance, scalability, and budget flexibility. Key actions involved:
Maximizing Partnerize services to gain clear visibility and streamline spend.
Focusing efforts on lower-funnel partners (like cashback, loyalty, and coupon sites) for immediate revenue impact.
Implementing dynamic reward structures based on specific partner value and performance.
Tagging partners and campaigns with metadata for granular optimization, which also included the new telehealth category.
Adjusting weekly investment based on real-time performance, reallocating budget to areas with the greatest impact.
The results
By combining intelligent segmentation, a strategic focus on partners, and dynamic budgeting, Healthylife achieved impressive results:
Interested?
See how the Partnerize Partner Management Platform can help you scale your partnership programs, diversify revenue streams, and ensure outstanding brand protection.
