Inspired by travel: How CAMILLA built a better global affiliate program through Partnerize service & support
CAMILLA is a luxury Australian-based print and design house founded in Sydney’s Bondi Beach in 2004, by designer and artist Camilla Franks. From its early inception, CAMILLA’s aesthetic has emulated an air of wanderlust, with prints and designs inspired by Camilla’s worldly travels, and growing global following.
To nurture and broaden this ‘tribe’ of customers, CAMILLA looked for ways to broaden its marketing reach and adopted an affiliate program to promote products via international publishers and partners, who had existing reach in their key markets.
Download our case study to learn how CAMILLA leveraged their affiliate program to expand overseas, with expert support on campaign ideation, execution, partner recruitment, and reporting, with Partnerize’s Maximise Services support.
17
%
17% partner expansion since migration in the AU program
87
%
87% partner expansion in the UK program
21
%
21% partner expansion in the USA program
31
.7%
YoY revenue growth +31.7% YoY driven by partnerships
