Partnerships prove a perfect fit for online retail giant, THE ICONIC
THE ICONIC is Australia and New Zealand’s leading fashion and lifestyle platform, driven by the purpose ‘to create a better way for people to shop.’ THE ICONIC’s entire offering, from discovery to checkout and resell, is built around their customer. With this customer-centricity in mind, they strategically leverage partnerships to promote their products across the channels and devices their customers interact with most regularly.
As expected with any long-term relationship, Partnerize has supported THE ICONIC’s ambitions to continually optimise their technology to meet their customers where they are.
Upholding this customer-first strategy over recent years, THE ICONIC has leaned into the power of mobile shopping. Discovering that their app customers had a higher AOV, and were spending more frequently, they recognised a huge opportunity to better convert customers who shopped via their affiliate partners, by directing them to their app.
Discover how Partnerize has been supporting THE ICONIC's partner program since 2015, which has grown to implement affiliate app tracking, producing a sales increase of 41% as a result of the new capabilities.
41
%
Since implementing app tracking in August 2022, THE ICONIC’s sales have increased 41% as a result of the new capabilities.
47
%
THE ICONIC app sales split increased from 39% last year to 47% this year.
