FOR BRITISH AIRWAYS, AFFILIATE OPTIMIZATION HAD PLENTY OF RUNWAY FOR IMPROVEMENT.
British Airways is one of the most recognized global airline brands. Their online marketing strategy with affiliate and meta search partners is pivotal to their growth. With 5 networks across 20+ countries, BA had developed a program that sustained strong yearly growth but it had become complex, fragmented and difficult to understand performance across each region/network. They were unable to manipulate the wide range of granular data they were capturing, and incorporate this into their overall channel strategy.
- 71% Bookings Increase
- Efficiencies and Growth
- Increased Meta Parameters