Beyond Last Click: Omnipresence Across the Consumer Journey

One of the most popular questions (and overall channel misconceptions) inside of partnerships, surrounds partner diversification and optimization. And while most people are familiar with last-click partners often known as closers as well as tippy-top funnel partners known as introducers, they are often unaware of how partners can be tapped and positioned for success at every part of the funnel. A seemingly elusive concept, adopting a full-funnel approach is actually a sturdy cornerstone to any affiliate/partnership program. But how do they truly add value across all the phases of the consumer journey?  Join us for this panel on ‘Beyond Last Click: Omnipresence Across the Consumer Journey.’