One of the most popular questions (and overall channel misconceptions) inside of partnerships, surrounds partner diversification and optimization. And while most people are familiar with last-click partners often known as closers as well as tippy-top funnel partners known as introducers, they are often unaware of how partners can be tapped and positioned for success at every part of the funnel. A seemingly elusive concept, adopting a full-funnel approach is actually a sturdy cornerstone to any affiliate/partnership program. But how do they truly add value across all the phases of the consumer journey?  Join us for this panel on ‘Beyond Last Click: Omnipresence Across the Consumer Journey.’