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title: "PD SYD 2022 | Beyond Last Click: Omnipresence Across the Consumer Journey | Partnerize"
---

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## ***Beyond Last Click: Omnipresence Across the Consumer Journey***

One of the most popular questions (and overall channel misconceptions) inside of partnerships, surrounds partner diversification and optimization. And while most people are familiar with last-click partners often known as closers as well as tippy-top funnel partners known as introducers, they are often unaware of how partners can be tapped and positioned for success at every part of the funnel. A seemingly elusive concept, adopting a full-funnel approach is actually a sturdy cornerstone to any affiliate/partnership program. But how do they truly add value across all the phases of the consumer journey?  Join us for this panel on *‘Beyond Last Click: Omnipresence Across the Consumer Journey.’*

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