DTC BRAND BEAUTYCOUNTER LEVERAGES PARTNERIZE TO MAXIMIZE THEIR PARTNER ECOSYSTEM AT SCALE
Seeking a diverse partner base and increased operating leverage, Beautycounter migrated their affiliate program in late 2019.
The decision to move on from the legacy network model was motivated by a recognition that creating operating leverage required a fundamental shift away from reliance on last-click partners and a corresponding improvement in the lifetime value of customers acquired from the affiliate channel.
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