For many years, we have been witnessing marketers on a steady climb to the unsustainable when it came to their ever-increasing costs to keep your brand front and center in Facebook.
With these pay-for-access channels, marketers are paying simply for that, access, not guaranteed outcomes. With partnerships, ad spend is only associated and applied upon conversion. The combination of outcome-based models, scale and automation, deliver effectively what marketers need: operating leverage. This makes partnership the ideal alternative marketers need to achieve operating leverage and affords them the ability to
stay in play in these other high-price channels like Facebook.
Download our eBook today to learn how:
- The partnership channel is estimated to reach $15B annually
- The partnership channel accounts for 16% of all ecommerce sales
- 81% of brands utilize the channel
- Plus more
