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Client success story

Aesop + Partnerize:Elevating partnermarketing withprecision andperformance

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The set up

This strategic shift, powered by a data-driven partnership approach, aimed to maximize revenue growth, enhance partner engagement, and optimize media investment.

The treatment

To achieve ambitious goals, Aesop and Partnerize collaborated on a three-pillar approach:

1-3

Early partner communication plan:

A structured communication plan was implemented, including targeted newsletters, teasers, and direct engagement with key publishers, fostering alignment and anticipation.

2-3

Strategic data-driven placements:

Leveraging historical insights, Aesop prioritized high-traffic partners like Cartera, using a strategic mix of flat-fee placements and CPA increases to balance cost efficiency and exposure.

3-3

Incentive plan:

Commission structures were tailored in real time, rewarding high-performing partners such as Skimlinks and Meredith to sustain engagement and drive organic placements.

Testimonial module quotation mark icon in blue

"Partnerize’s data-driven insights were game changers for our Annual Shopping Event. Their predictive analytics helped us optimize partner selection and commission strategies with remarkable precision, driving a 14.46% YoY revenue increase—exceeding forecasts by 3.74%. The ability to adjust incentives in real time kept partners engaged and maximized impact, making this our most successful campaign yet."

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Ivan Marcano
Head of E-Commerce, Americas

The results

The strategy delivered exceptional outcomes:

re_1
+
14
.5%

growth in revenue.

re_2
+
14
.5%

growth in traffic.

re_3
+
3
.6%

growth in orders.

re_4
+
10
.5%

growth in AOV.

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