The current buying journey can look like this: Someone asks ChatGPT for product recommendations. They get an answer citing your top publishers. They end up purchasing from your brand, but you can’t track how it happened.
Publishers drive an average of 2.06x more influence than click-based attribution captures. Your measurement system was built for a world where people clicked links. That's not the only way they shop anymore.
The full report breaks down clickless affilation influence by category and ranks top publishers driving hidden conversions across six major industries.
If you're optimizing affiliate spend based only on last-click data, you’ll want these insights.
