We spoke to 7 of our top agency partners from across the globe to gain a better understanding of how they help brands and marketers tackle fraud, the trends they’re seeing, and what fraud means to them.
Accelerated by events of 2020, online shopping and purchasing have experienced tremendous growth in line with changing consumer behavior and attitudes. However, with any online activity also comes the potential of fraud.
The performance partnership channel is no stranger to online fraud. Various solutions and mitigation strategies are being implemented by industry players in a bid to keep campaign activity legitimate.
With this in mind, we reached out to agency experts to tell us about the fraud challenges they are seeing and how to mitigate the risks. In this insightful eBook you will discover global agency perspectives on fraud.
Fraudulent online activity has the potential to deter marketers from investing in the partnership channel—impacting the industry as a whole. That's why it's so important to come together to educate clients and partners and understand solutions to fight fraud.
As a first step, use this eBook to learn the types of fraud prevalent in the affiliate channel and the best advice and practices from leading agencies in order to mitigate it.