When it comes to managing partnerships, there’s an ongoing debate around which is the better approach: relying on affiliate networks or managing via technology platforms.
Managing your partnerships through technology can open a lot of doors. You gain access to a much wider variety of tools and capabilities, start to really use your data, identify new opportunities via a richer understanding of our customers and partners, and take greater control of your customer experience. You can also integrate partner management and data with other technologies like your MMP or influencer platform to enhance your insights and capabilities. Collectively these all add up to more ownership of the channel and more opportunities for growth.
There are many benefits to working with a technology platform and there are many more avenues you can explore to help you unlock true partnership growth.
If you want to transform your program, truly take ownership of its results, and drive unprecedented growth, then now is the time to act.
As a first step, use this ebook to conduct a review of your program and identify where the gaps are. If you’re seeing too many, it’s definitely time to evaluate your options.
