Key Trends for Partnership in Southeast Asia in 2019
PARTNER MARKETING IS EXPLODING IN SEA AS MORE BRANDS RECOGNIZE ITS BUSINESS-BUILDING POWER.
With ecommerce growing annually at about 30 percent in the region, it’s natural that marketers are looking for efficient and cost-effective ways to drive customer acquisition and repeat purchases. But increased spending isn’t the only major change for the category in the region. Here are five key trends to watch in 2019. Learn why:
Senior execs will focus even more corporate attention on the channel
SEA will lead in adoption of mobile partner measurement
Blockbuster promo events will drive stronger results and create seasonality
Partner transparency will become ubiquitous
Recruiting and retention for partner management will get even tighter
Increase your understanding of how the SEA partnerships arena is changing by downloading this new eguide today!