4 Great Approaches for Retailers to Connect with Gen Z
CAPTURE YOUR FAIR SHARE OF THE MILLIONS OF CONSUMERS BORN BETWEEN THE MID 1990'S AND MID 2000'S
Millennials have been the darlings of marketing and media for the better half of a decade. But it may be time for them to pass the baton. A new generation has taken root, wielding more potential buying power than any before them. Clearly, one of the most notable things about this group is that it is the first whose entire existence has been within the digital age. They’ve never known life without online, apps, mobile and instant communication.
As retail marketers race to capture the attention of this group, one way to get a leg up is by expanding and diversifying your connection with this audience through partnerships. Learn about powerful strategies to connect with Gen Z including:
Leveraging just the right Influencers
Identifying the mobile-friendliest digital partner publishers
How social consciousness influences purchase decisions
How non-traditional brand partnerships can move the sales
Get your share of the purchases made by this massive and growing audience segment. Download this fast-reading guide now!