Three things retail cfos need to know about partner marketing
Recent research showed that partnerships drive a massive and growing share of total revenue for many leading brands.
As that share has risen, finance teams have tried to improve their understanding of this evolving channel so they can help brand marketing and commerce leaders make the right investments.
In the partner marketing world, lots of articles are published on the channel’s value to marketing and business development leaders. But for chief financial officers (CFOs), that’s not the case. Finance leaders need fast answers to their key questions now. This brief eguide answers some of the fundamental questions CFOs have with regard to this dynamic sales and revenue channel.
Are revenue and costs for partnerships predictable and controllable?
Can you use partner marketing to drive strong net new sales?
How can you measure incrementality with partner marketing initiatives?
Improve your understanding of the growth and profit dynamics of partnerships by downloading this eGuide now.