Not Measuring Mobile IN Affiliate? You've Got to be Kidding!
In the past few years, most brands have taken the important step of measuring mobile marketing and advertising just as aggressively as they do desktop.
Unfortunately many of those same companies haven’t implemented comprehensive mobile affiliate measurement. This eGuide explains why that needs to change, and the issues you need to consider as you explore mobile marketing measurement solutions for partnerships:
Why getting mobile marketing and measurement right requires moving beyond third-party-cookie-based measurement for affiliate marketing
How much revenue you may be missing by not measuring mobile and mobile app sales properly
First-party-cookie-based and server-to-server-based measurement alternatives to ensure you collect all the relevant data
Special considerations for when affiliate customer or user journeys include an app
Get the insights you need to address the mobile marketing measurement challenge for your partnerships. Download this eGuide by filling out the form now.