Everyone knows that partner marketing and revenue partnerships are becoming more important in brand marketing strategies and plans. With ROI that the IAB has identified as 16:1 on average, it’s only natural that more companies are upping their partner development investments.
But what many of these partner business development leaders may not know is that the ways that brands and publishers engage is changing rapidly, as are expectations for partnership programs. Learn the new “rules” of partner development with this informative Partnerize eGuide.
Find out why:
Speed to revenue and scale are the new watchwords for partnership deal-making
Accountability and precision measurement are the new “musts” for the business partners ecosystem
For leading brands and their partnership developers, the quality and revenue potential of key partnerships now trumps the quantity of deals
Data-driven marketing is the new principle for partner program management
Leading partner marketers are turning to automation tools and solutions to simplify the management challenges for partnerships
Get the insights you need to deliver partner development initiatives and results more quickly. Download this Partnerize partnerships best practices eGuide today!