The global call commerce market generates more than $1 trillion in sales for brands annually.
Partner Marketing has become the mainstay of the major brand’s marketing strategy. While once thought of as simply a lead generation tool through affiliates, creating strategic marketing partnerships has become vital for brand engagement and discovery. A recent survey from Digital Commerce showed that partner marketing affected 14% of sales in 2016, and this number is only growing. With leading brands now seeing 40% of their online revenue being driven through performance marketing, the partnerships channel is more important than ever.
However, there is a gap in many partner marketing programs, which means not only opportunities missed but missed revenue. To fill this gap, marketers will need to understand how the online to offline economy plays out in their marketing eco-system and how it can be utilised to boost performance.
Download the whitepaper and learn:
- How phone calls and call centers fit into the buyer journey
- Why consumers choose phones calls for specific types of information searching
- Why incorporating call center data into your partner tracking ensures apples-to-apples comparisons across channels and partners
- Much more!
Download this fascinating look at the role that call centers can play in driving extraordinary growth for your partner program. Simply fill out the form for immediate access.