Partner and affiliate creative is evolving at a rapid pace.
As new ways of forming and managing partnerships surface, we’re seeing accelerated sales growth. Lots of attention has been paid to the emergence of data-driven partner marketing programs. What’s gotten a bit less attention are exciting developments in how we make and deliver creative to promote them.
Years ago, most affiliate managers got by on a very small number of creative executions for campaigns. Fast forward a decade, and we’re definitely seeing more creative development from the most innovative and active advertisers. We have also seen a significant increase in the average number of executions fielded by advertisers, along with more frequent concept testing and creative refreshes. If you are looking for a new way to jumpstart your affiliate account growth rate, download this ebook to discover some of the increasingly popular creative strategies and tactics.
This ebook covers how to:
- Apply creative best practices to ads of affiliates and influencers
- Commit to extensive A/B testing of all your creative characteristics
- Deploy bigger sets of executions and creative formats/banner sizes
- Leverage audience segmentation and segmented messaging
- Implement meta-data-powered dynamic creative
Download this guide and learn best practices for growing your program.