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Partnerize Ebook

CREATIVE: THE MOST OVERLOOKED ELEMENT OF PARTNER PROGRAMS

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Partner and affiliate creative is evolving at a rapid pace. 

As new ways of forming and managing partnerships surface, we’re seeing accelerated sales growth. Lots of attention has been paid to the emergence of data-driven partner marketing programs. What’s gotten a bit less attention are exciting developments in how we make and deliver creative to promote them.

Years ago, most affiliate managers got by on a very small number of creative executions for campaigns. Fast forward a decade, and we’re definitely seeing more creative development from the most innovative and active advertisers. We have also seen a significant increase in the average number of executions fielded by advertisers, along with more frequent concept testing and creative refreshes. If you are looking for a new way to jumpstart your affiliate account growth rate, download this ebook to discover some of the increasingly popular creative strategies and tactics.

This ebook covers how to:

  • Apply creative best practices to ads of affiliates and influencers
  • Commit to extensive A/B testing of all your creative characteristics
  • Deploy bigger sets of executions and creative formats/banner sizes
  • Leverage audience segmentation and segmented messaging
  • Implement meta-data-powered dynamic creative

Download this guide and learn best practices for growing your program.

 

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