---
title: "Partnerize Ebook: Creative - The Most Overlooked Element of Partner Programs"
description: Download this ebook to discover why creative is the most overlooked element in partner & affiliate programs.
image: https://go.partnerize.com/hubfs/1.%20PARTNERIZE/1.%20Global/1.%20Content/1828%20-%20Creative%20The%20Most%20Overlooked%20Element%20of%20Partner%20Programs/1828%20Screenshot%202.png
---

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Partnerize Ebook

# CREATIVE: THE MOST OVERLOOKED ELEMENT OF PARTNER PROGRAMS

![iconBG_blue](https://go.partnerize.com/hubfs/iconBG_blue.png)

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### **Partner and affiliate creative is evolving at a rapid pace. **

As new ways of forming and managing partnerships surface, we’re seeing accelerated sales growth. Lots of attention has been paid to the emergence of data-driven partner marketing programs. What’s gotten a bit less attention are exciting developments in how we make and deliver creative to promote them.

Years ago, most affiliate managers got by on a very small number of creative executions for campaigns. Fast forward a decade, and we’re definitely seeing more creative development from the most innovative and active advertisers. We have also seen a significant increase in the average number of executions fielded by advertisers, along with more frequent concept testing and creative refreshes. If you are looking for a new way to jumpstart your affiliate account growth rate, download this ebook to discover some of the increasingly popular creative strategies and tactics.

This ebook covers how to:

- Apply creative best practices to ads of affiliates and influencers
- Commit to extensive A/B testing of all your creative characteristics
- Deploy bigger sets of executions and creative formats/banner sizes
- Leverage audience segmentation and segmented messaging
- Implement meta-data-powered dynamic creative

Download this guide and learn best practices for growing your program.

 

![1828 Screenshot 1](https://go.partnerize.com/hubfs/1.%20PARTNERIZE/1.%20Global/1.%20Content/1828%20-%20Creative%20The%20Most%20Overlooked%20Element%20of%20Partner%20Programs/1828%20Screenshot%201.png)

![1828 Screenshot 2](https://go.partnerize.com/hubfs/1.%20PARTNERIZE/1.%20Global/1.%20Content/1828%20-%20Creative%20The%20Most%20Overlooked%20Element%20of%20Partner%20Programs/1828%20Screenshot%202.png)

![1828 Screenshot 3](https://go.partnerize.com/hubfs/1.%20PARTNERIZE/1.%20Global/1.%20Content/1828%20-%20Creative%20The%20Most%20Overlooked%20Element%20of%20Partner%20Programs/1828%20Screenshot%203.png)

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