The pandemic, intelligent tracking prevention (ITP) updates, inflation and excess inventory, have created a high-stress, high-stakes situation for retailers. These events have served as a catalyst for retailers to expedite their decision-making around where, when and how they spend their precious ad dollars.
Digital Commerce 360 recently spoke with Mandy O'Brien, VP Customer Success at Partnerize, about how affiliate marketing offers retailers a means to access their target audience through the power of partnerships while efficiently utilizing their marketing budget.
Download the report today and learn:
Why affiliate marketing is important to a retailer’s success in today’s ecommerce climate.
Why it's important to understand the benefits of affiliate marketing.
How affiliate marketing technology has evolved in recent years.
How Partnerize can help retailers with their affiliate marketing initiatives.
