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Maximizing B2B affiliate performance:

Unleashing the potential of Oracle NetSuite's North American affiliate program on the Partnerize platform

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Oracle NetSuite, the world's leading integrated cloud business software suite, All-Inclusive Marketing (AIM), and Partnerize have been collaborating to deliver growth in the affiliate channel across North America since 2020. After experiencing a successful year of sustained growth in 2021, NetSuite aimed to scale its North American affiliate program to enhance lead quality and increase conversion rates. In order to achieve ambitious growth targets for 2022 and meet down-funnel goals, it became imperative to reassess the elements within their control. They would do this by elevating the role of a White Paper campaign as a contributor to exceeding overall program goals.

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