PartnerizeLogo_fc
pz case study icon
Client success story

Maximizing B2B affiliate performance:

Unleashing the potential of Oracle NetSuite's North American affiliate program on the Partnerize platform

Download Now
Netsuite AIM hero image

The set up

Oracle NetSuite, the world's leading integrated cloud business software suite, All-Inclusive Marketing (AIM), and Partnerize have been collaborating to deliver growth in the affiliate channel across North America since 2020. After experiencing a successful year of sustained growth in 2021, NetSuite aimed to scale its North American affiliate program to enhance lead quality and increase conversion rates. In order to achieve ambitious growth targets for 2022 and meet down-funnel goals, it became imperative to reassess the elements within their control. They would do this by elevating the role of a White Paper campaign as a contributor to exceeding overall program goals.

The treatment

For the White Paper campaign to be effective in satisfying their goals, Netsuite and AIM knew to focus on partner mix, content strategies, and incentivization models. Partnerize offered an assessment of the program structure necessary to support required optimization tactics, a structural recommendation of hierarchical commission and payment models, and implemented supporting reporting and analytics.

The results

Overall, year two was successful for NetSuite’s affiliate program, and key to growth was the White Paper campaign that was front and center to the overall engagement strategy. The NetSuite engagement strategy continues to evolve, and as they continue to develop more learnings and insights from a wide number of partner campaigns, they continue on the path to scale the program, improve profitability, and work more efficiently.

magnifying-glass-growth-icon-white
257
%

North American MQL growth

whitepaper growth icon white
355
%

Increase in MQLs from White Paper Campaign

people growth year on year icon white
2
X

White Paper program contribution (MQLs) increased 2X vs previous year.

icon ebook white

Oracle NetSuite case study

Oracle NetSuite, All-Inclusive Marketing (AIM) and Partnerize have been collaborating to deliver growth in the affiliate channel across North America since 2020.

Download the case study today to learn more about NetSuite's success in the partnership space!

Download Now
Partnerize Logo FC Cropped

Registered in England & Wales 07188234 | Level 8, West One, Forth Banks, Newcastle Upon Tyne, NE1 3PA | Partnerize is the trading name of Performance Horizon